Gordon Owens – WSI Digital Marketing Consultant

A beta version of Facebook Deals was just released to the Atlanta, Georgia market and it is poised to grab market share from Groupon and Living Social. Those services rely on users to follow their deals through mobile apps or email alerts. While encouraging people to forward the deals to friends, they lack the social aspect that Facebook brings to the table. Facebook Deals is all about driving in-store traffic and loyalty by granting discounts to patrons when they check in. There is even an option... (more...)

We experience traditional marketing like radio or T.V. commercials and print advertising without the immediate opportunity to act. For years companies have used these mediums to leave a lasting impression with potential customers. When it comes time for those customers to buy, they will remember the brand and chose to purchase that brand. In today’s market, consumers spend 50% of their time interacting online. However, companies spend less than 10% of their marketing budget for online advertising.... (more...)

In the past, if you wanted a website you had to hire a web designer to build it for you. It was too complicated for most individuals or small businesses to do it without understanding the required coding. These days anyone can build their own website. Many programs like iWeb or FrontPage make it as easy as editing a Word document. In fact, some of the hosting companies even have free tools so their customers can design their own site. With this influx of website design tools, many small businesses... (more...)

What in the world are QR Codes and Microsoft Tags? They are one of the keys to the future of mobile marketing.  These images are scanned by mobile applications installed on smart phones. Within seconds, the smart phone displays contact information, a phone number or opens a mobile website with related information. QR Codes and Tags are popping up everywhere, especially in printed material. For example, if you are reading an article about a new car you could scan a code to watch a video of the car... (more...)

Syndicating your blog with Technorati Technorati is a great directory to list your blog. They do require a claim token like this one, 9EWX6K7XNNWW, be inserted into your blog to verify that you have the right to post to the blog you want listed. Once you verify your blog, your posts will automatically feed into Technorati. When users go to Technorati they can search from thousands of blogs and follow feeds that interest them.Technorati gives you the ability to categorize your blog in several pre-defined... (more...)

With so many social media sites it is hard to know which one is right for your business. Most companies can be found on at least one of the major social media sites like Facebook, LinkedIn or Twitter. Larger companies are hiring permanent staff members to manage their social media campaigns. Small and Medium sized business may not have the budget for a dedicated social media manager. Some small businesses outsource social media to digital marketing professionals like myself. We can provide turn-key... (more...)